Puregold unveils its new plane livery in partnership with AirAsia

CLARK, 5 May 2017 - Philippine retail giant, Puregold Price Inc., is going full swing and taking its retail marketing from the ground to the skies with the formal launching of its new plane livery. 

In partnership with AirAsia, voted as the world's best lost cost carrier for eight consecutive years and a proud ASEAN airline, Puregold unveils its first two plane liveries featuring its official name and logo prominently displayed on both sides of the body of an Airbus A320.

Puregold President Vicente Co said, "Like all things that we have been doing since we started our retail chain in 1998 up to out IPO in 2011, the day heralds a perfect opportunity for Puregold to expand our brand's reach Our partnership with AirAsia, a globally recognized brand, is anchored on a share commitment to deliver value and best quality service"    

Puregold President Vicente Co
For his part, Philippine AirAsia CEO Captain Dexter Comendador said, We are honored to be carrying a homegrown retail brand on the ground and in the skies, extending as far as the whole ASEAN region to China, Korea and into the AirAsia Group's  ,massive network of over 120 destination. 

Puregold has its name wrapped on two AirAsia aircraft. The first Puregold livery aircraft was officially presented to the public today with a water cannon  salute upon arrival at Clark International Airport in a ceremony graced by Clark International Airport Corporation President Alexander Cauguiran, Puregold President Vicente Co, Philippine AirAsia CEO Captain Dexter Comendador and Philippine AirAsia Head of Ancillary Business Karlo Sanchez. 

"We are a sociable and innovative brand. We also take pride of our collaborative nature and this new livery demonstrate AirAsia's creative approach to partnership and marketing opportunities especially with companies that support and promote the Filipino brand of excellent service," Captain Comendador said during the unveiling of Puregold livery at Clark International Airport in Pampanga. 

Puregold ended last year with a total of 329 stores nationwide. These included 277 Puregold stores, 12 S&R membership shopping warehouse, 23 S&R New York Style fast-food outlets, nine NE Bodega Supermarket and eight Budgetlane Supermarket. 

AirAsia in the Philippines operates a fleet of 17 aircraft with domestic and international flights out of hubs in Manila, Cebu and Kalibo. The airline operates several flights to/from Manila, Davao, Kalibo, Caticlan (Boracay), Tacloban, Tagbilaran (Bohol), Puerto Princesa (Palawan), and Clark in the Philippines with international flights to/from Shanghai, Taipei, Incheon (Seoul), Hong Kong, Macau, Kuala Lumpur, Kota Kinabalu and Singapore (via cebu only). Philippines AirAsia is part of the AirAsia Group that has been awarded the World's Best Low Cost Carrier for eight consecutive years by Skytrax from 2009 to 2016.

The event ended with a treat from Puregold. We get to experience not just the affordable items at Puregold but also the generosity and hospitality of its staff in Puregold Clark. Like us, you too can have a Puregold shop-spree experience because Puregold is expanding to reach and serve many Filipinos.   

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